PACKAGING DESIGN – Rug Doctor New Zealand
Rug Doctor is proud to be the worldwide leaders in carpet and upholstery care.
Prior to the design of the Carpet Cleaner bottle labels, an extensive consumer insights project was undertaken. This led to a change from the existing bottle shape to an easy pouring bottle design with a cap for measuring detergent quantity.
Rug Doctor requested a refreshed bottle label design for their range of 500mL Carpet and Upholstery Care products. The function of each product was to be clearly illustrated in the photography.
Marketing material to support the sale of the bottles including neck tags for bottles, sell sheets to stores, animated gifs for online activity, supermarket mailer advertisements and in-store free-standing display bins.
Thank you for viewing my project.
https://www.behance.net/sueattwood8a98