Packaging Project – EasiYo Products Ltd
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EasiYo Products Ltd makes a blend of milk powder and yogurt cultures, pops them in a sachet and sells them in supermarkets and homeware stores worldwide. The contents of the sachet are added with water and put into the EasiYo Yogurt Maker to make delicious and nutritious yogurt at home.
The sachet design needed a refresh, to move away from one generic image on all packs, to unique imagery to help consumers find the flavour they need. 48 skus were designed of which some are shown below.
A new range of flavours were developed combining two flavours in one pack.
The flavour range was extended out into multi packs of 3, 4, 5 or 6 sachets to a box. Only 3 skus are shown here but in total there were 19. These boxes were for the UK and EU markets.
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